In the last few weeks the "think tank" has been at work to create a new Etsy store. The process is arduous as there is a lot that goes into the startup. So, this blog's topic centers around the basic steps for creating an Etsy shop.
So, you want to open up a shop. It looks pretty easy right? Just sell some stuff online. In concept it is having a product, marketing it and maintaining a customer base, right? Yes, that is the simple version. Yes, you need a product and then you need to market it and then somehow continue to keep the customers coming.
The conception of Badger Hunter Inc. (currently under construction), was born out of the family love affair of dachshunds. This breed was genetically engineered to hunt down badgers, go down their holes and be easily pulled out by their long pointy tales. An unmistakable breed, comical physicality and ferocity. Celebs such as Pablo Picasso and Adele have popularized the breed and those who have the pleasure of being owned by one (no joke) are eternally loyal and in love with their own doxie.
So, with the birth of the name comes the marketing of the product. Ours being furniture, home decor and distinctive pieces for the home, many of which are DIYed, upcycled and given a second life. It is our belief that a house becomes a home when the pets and people breathe the life blood into the inanimate.
You now have a name and a marketable product. How do you present this product? With an online shop you are limited to photographic images so get comfortable experimenting with your camera. There is no store where tangible and tactile experiences can take place. You are telling a story through your image that is highlighting this product you want your customer to feel he or she must have.
Stories are told through visual images but even more so through the descriptions of objects that are grabbing attention through the intentional placement of value on being unique, creating a space that is inviting and putting your personal touch through the way you choose to display these treasures.
So, with the birth of the name comes the marketing of the product. Ours being furniture, home decor and distinctive pieces for the home, many of which are DIYed, upcycled and given a second life. It is our belief that a house becomes a home when the pets and people breathe the life blood into the inanimate.
You now have a name and a marketable product. How do you present this product? With an online shop you are limited to photographic images so get comfortable experimenting with your camera. There is no store where tangible and tactile experiences can take place. You are telling a story through your image that is highlighting this product you want your customer to feel he or she must have.
Stories are told through visual images but even more so through the descriptions of objects that are grabbing attention through the intentional placement of value on being unique, creating a space that is inviting and putting your personal touch through the way you choose to display these treasures.
there is a judge who brings his dog to the courtroom and finds that the dog's presence brings a civility, a humanity to the courtroom not usually found there.
ReplyDeletei love that you have integrated these fine beasts into the soul of these spaces.
we seek solace in those places inhabited by stories and love, possibility and warmth.
bringing back old pieces to continue their tales assures us that the last
chapter has yet to be written.
bravo!